Chevrolet Corvette’s Reception in 1953 was so Lukewarm that the Company Almost Stopped Production of this American Classic
The start of a tradition, the first Chevy Corvettes began rolling off the assembly line in 1953. The classic model almost didn’t come to fruition, though, as reviews of the concept car were lukewarm and pre-sales didn’t reach expectation. Chevrolet didn’t give up on the Corvette, though. An article in the October 1954, issue of Popular Mechanics magazine surveyed Corvette owners and published the findings. The report showed that most Corvette owners had previously owned a foreign sports car and that they ranked the Corvette as better than its foreign counterparts. The article made buyers take a second look at the Corvette.